Using Cipher to align corporate and IP strategy
1st March 2015
“It is no longer simply the legal department’s problem. CEOs must now be able to formulate strategies that capitalize on and maximize the value of their company’s intellectual property assets to drive growth, innovation and cooperative relationships with other companies.”
Microsoft Chairman, Bill Gates 2004
This study asks first what IP Strategy is, then examines how Cipher can be used to help align an organisation’s IP strategy with its overall corporate strategy.
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Category: Case studies