FMCG giant uncovers competitor IP strategies – Competitive Intelligence

6th March 2016

Objective: The IP team within a multinational FMCG company wanted to compare their IP strategy to competitors in order to report to senior management on the innovation trends within their sector and specifically the
competitive threat from new entrants.

Case study: Competitive Intelligence

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The patent management systems within the company provided high quality analytics relating to company workflow from innovation capture through to patenting, but did not include analytics relating to third party patenting trends.What the IP team needed was a way of identifying who was doing what, and visualisations that captured the complexity but communicated the issues in a digestible way.

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Category: Case studies