An IP strategy is an essential element of business strategy. With intangibles now accounting for over 70% of enterprise value, this is no longer an issue that can be ignored.
Having an IP strategy means taking the steps necessary to maximise the value and minimise the risks associated with intangible assets.
Ensuring that employees are aware of the importance of IP to the success of the business
Creation of appropriate management structures to ensure that IP strategy can evolve over time.
Protection and enforcement of trade marks, and associated licensing and enforcement
Review of intra-group arrangements, particularly in the context of the OECD’s review of transfer pricing and the European Patent Box regimes
Creation of appropriate strategies from both an offensive and defensive perspective, including consideration of insurance solutions
Strategic review of patent portfolios, and assessment of quality
Summary: Creating an IP strategy helps maximise the value and minimise the risks associated with intangible assets. A well executed IP strategy is aligned to business strategy and improves communication between all relevant stakeholders.
Nigel Swycher is recognised by the IAM300 as a world-leading IP strategist.
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