How intellectual property became the strategist’s darling
6th December 2016
In the second of our series of special reports based on our research into IP Strategy, we examine intellectual property’s impact in the board room
A decade ago, the majority of boards dismissed intellectual property (IP) as a cost centre. When it came to business strategy, IP wasn’t even on their radar. Today, things are changing – albeit slowly. Patents and trademarks, among other intangible assets, cost significant sums to acquire yet their economic benefit is frequently ill defined. Rather than view IP as a valuable asset, boards see it as a necessary evil, best left to legal departments or, at a push, the R&D or marketing team.
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Category: IP Strategy Reports